I’m a New York–based designer and creative director working across brand identity, merchandise, packaging and experiences. My work is increasingly focused on the point where identity becomes tangible—how brands show up in objects, print, retail and physical space. I bring together art direction, graphic design, cultural research and production thinking to make work that is clear, considered and built for the real world. Some projects begin with an identity; others begin with a product, space or story. The common thread is making the idea feel coherent wherever it shows up.